The Road to Relaunch: What’s Coming in 2025
December 2024: The Last Hurrah
- Closing Sales: Final month for warehouse operations, clearing out inventory to make space for the new business model. Emphasize the last chance for customers to grab current items.
- Order Fulfillment: Ensuring all orders from the final sale period are packed and shipped promptly.
Transition Prep:
- Finalizing supplier agreements for curated box items.
- Securing packaging materials for the Valentine’s Day Box launch.
- Ordering a small quantity of product for testing.
Communication:
- Announce the transition timeline to customers and share updates about what’s to come in 2025.
January 2025: Foundation Work
Valentine’s Day Boxes:
- Products for the 40 Valentine’s Day Boxes arrive and are inspected for quality.
- Begin assembling box prototypes to ensure packaging and presentation meet expectations.
Supplier Collaboration:
- Partnering with small businesses to confirm product availability for the spring curated boxes.
Brand Development:
- Designing cohesive branding for curated boxes (labels, inserts, special cards).
- Updating website to reflect the transition to curated boxes.
- Share sneak peeks of box designs on social media to build excitement.
February 2025: Valentine’s Day Test Run
- First 40 curated Valentine’s Day Boxes go on sale (first come, first serve).
- Test packaging, fulfillment, and shipping processes on a smaller scale.
Feedback Collection:
- Request reviews and feedback from customers to refine the box experience.
- Use feedback to adjust product selection, packaging, and communication for future boxes.
- Address any logistical challenges based on test run results.
March 2025: Full Steam Ahead
- Lock in product selections for the first curated box launches (Cozy Gamer, Creator Brainstorm, etc.).
- Order wholesale quantities for April-May launches.
- Streamlining Fulfillment:
- Set up systems for efficient packaging and shipping.
- Hire or onboard help if needed for assembly.
- Share detailed previews of the upcoming curated boxes.
- Use feedback from Valentine’s Day Boxes to inform marketing copy and visuals.
April 2025: Prelaunch Prep
- Product Delivery: Wholesale items for curated boxes arrive and are inspected.
- Box Assembly: Begin assembling curated boxes for the official launch.
- Soft Launch:
- Offer early access to a small number of curated boxes for loyal customers or subscribers.
- Test workflows with a higher volume to ensure scalability.
- Ensure all product pages, descriptions, and checkout processes are optimized for the curated box model.
May 2025: Official Relaunch
- Release the first wave of curated boxes, including: The Cozy Gamer Box, Creator Brainstorm Box, Neurodivergent Study Box, The Cozy Chaos Café Box, The Hobby & Chill Box (TTI x Cozy K Exclusive), and more.
- Host a live Q&A or stream to celebrate the relaunch and introduce the curated boxes.
- Monitor sales and gather customer feedback.
- Identify opportunities for improvement before expanding box offerings.
